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Thanks Nick :)

Thanks Nick :)

Yesterday I was talking about how heating an old building can be tough when the weather gets cold, and I was wondering how it works in countries where it drops to temperatures of -20 or lower.

Well… Nick got back to me, thank you very much Nick.

Here’s what he said:

“I have friends in… {countries} …where at the moment it’s averaging -20, without windchill!

I have also visited both countries quite a few times which is how I learned the following.

In most of the cities and towns the local government control the heating in the blocks of flats and peoples house’s. They decide when to turn on the heating, and when to turn it off! People don’t seem to complain about it, maybe ’cause there is no other option! On quite a few occasions when I’ve been there although it’s so cold outside, indoors it can be almost unbearably hot. I’ve seen people open windows to let the place cool down!”

I mean… WOW.

The government determine when you’re heating is turned on and when it’s turned off.

To me, that’s truly incredible.

It’s a position I would never want to be in.

Nick continued with…

“Out in the villages it’s a very different story. The villagers live in very old (communist era) and often very ramshackle buildings. Single block walls and tin roofs are very common.The only heating they often have is an oven come heater run off wood etc. These are so designed that the four walls of said cooker/heater each radiate into one room. They will also hang carpets on the walls to help form some kind of insulation along with wearing coats…”

I love that. I’ve actually been in some very similar homes myself.

Why am I sharing this with you?

Because I think it’s an awesome bit of information.

This is the sort of story you can use in your marketing to win new business.

There’s loads of possible spins on it, my favourite would be “Out of the cold and into…”

But I’ll leave that choice to you 😉

Ciao,

Michael

About Michael Wilding

In my career I have worked as a professional actor, senior footwear designer, professional bettor and internet marketer, as well as a variety of other short-term and rather humorous jobs. Internet marketing has allowed me to combine all the skills I’ve learnt throughout my other professions in a unique way to give me a different view of how we can use marketing to build relationships that allow us to communicate on a personal level with our readers.

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