Last night I went to see Kubo in the cinema. It’s not a Japanese production company, but they managed to get the essence of Japanese cartoons (known as anime) beautifully.
I absolutely loved it.
According to the production company, the story is:
“In the epic fantasy, kindhearted Kubo ekes out a humble living while devotedly caring for his mother in their sleepy shore-side village. It is a quiet existence – until a spirit from the past catches up with him to enforce an age-old vendetta. Suddenly on the run from gods and monsters, Kubo’s chance for survival rests on finding the magical suit of armor once worn by his fallen father, the greatest samurai the world has ever known. Summoning courage, Kubo embarks on a thrilling odyssey as he faces his family’s history, navigates the elements and bravely fights for the earth and the stars.”
You may be tempted to skip through the information above, but I urge you to read it through carefully. You’ll discover why in just a moment.
This sounds like quite a complicated story.
The story is about a boy who’s had a difficult life, not understanding who his parents are, or who he is, then he discovers who they are, which allows him to discover his own abilities.
In short, it’s a coming of age story that just happens to be set against the backdrop of Japan, samurais and the spirit world.
When you’re watching it, you realise how simple the story is. And that’s what makes it beautiful.
As marketers we tell stories. That’s our business.
Don’t make the mistake of thinking that our goal as marketers is to make money. It isn’t, that’s the end result.
Our goal as marketers is to tell stories. And the stories we tell, have to be so damn good that people will spend money after reading them.
But often, you see people over-complicating things. If your story is too complicated, people can’t relate to it, if people can’t relate to it, then they won’t buy.
Keep your stories simple such as:
- Coming of Age
- Rags to Riches
- A Quest
- Overcoming a Monster
My challenge to you, is to take one of these, today, and write a 500 word story. At the end of the story I want you to tie it into a product you own, or have an affiliate link for.
If you do that, you’ll have begun the journey to being a first-class copywriter.
If you do that two or three times a week, your blog will start to have unique content, it will begin to take you less time, and you’ll start publishing links to products that will earn you money. But most importantly…
…you’ll begin to build a following of people who like hearing your stories.
And that’s how you build a seven figure online business.
P.S. If you’ve been following the excellent Tom Beal series on how to get a years work done in twelve weeks, the fourth video has now been released!
It’s what every entrepreneur needs… to understand how to implement the important things as quickly as possible. That’s how you go from making $10 to $100 to $1000 to $10,000 to $100,000 to $1,000,000 and more.