Did that subject line peak your curiosity?
That’s because it’s called a ‘pattern interrupt’.
It’s a technique which you can use to break the attention of your online visitors.
BTW, that’s a true story about the finger, Google it 😉
And it’s pretty damn effective.
The use of ‘pattern interrupt’ has been going on in direct marketing since the 1960’s when it was first used by Volkswagen.
They simply used a photo of their Beetle with the headline… LEMON
And that’s exactly why this method works so well.
It causes your reader to do a double-take. At first glance they read something and dismiss it, it’s what we all do naturally.
But then your brain starts wondering what the hell it was you just read, that couldn’t be right.
So… you go back and take another look, but this time you read it properly.
Which means… you’re giving the adver the amount of time it needs to actually do it’s job.
Huge corporations use this, internet marketers like Frank Kern use this, the best direct response marketers in the world use this.
And if you’re not using it, then you’re leaving money on the table from your leads.
* Get more optins
* More banner clicks = more money
* More engaged blog readers, social shares and comments
* More affiliate commissions
* Higher sales page conversions
* People staying longer on your videos and webinars