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Perception is everything

Perception is everything

It’s amazing how much difference perception can make. We’ve been looking at the BMW six series and inside it feels huge.

When comparing it to other cars, there is no other car we’ve sat in that feels so big!

When we put the car seats in it looks you could easily get two car seats and an adult in, and make them comfortable throughout the journey.

There’s no other car we’ve seen that has the same size, or feels that it has the same size.

So, we decided to measure it.

And the difference… nothing.

WTF?!

How can it feel and look like you can get so much more in than other brands large vehicles, but in reality that isn’t the case.

The first is the length of the vehicle. It’s big. Really big.

That means an adult can sit in the back, the seat in front of them can be as far back as possible and a 6′ adult still has space to stretch their legs. This makes it feel big to an adult.

Then there’s the height.

Most cars a 5’10” adult sits in the back and their head is pretty near the ceiling. They’re designed to just about fit a 6′ person in but only just.

In the six series a 6′ adult can sit in the back and still have massive amounts of space above their head.

These two differences alter your entire perception of the interior of the car.

Suddenly the car is perceived as being much bigger inside than other vehicles. Very clever.

It’s important to never forget the power of perception in product design and marketing.

Over ‘n out,

Michael

Workplace Chatter Is Really About People Trying to Be Heard

Data shows that what workers really want is to express their individuality, their working styles and more of their authentic selves.

Pings, dings, chimes, vibrations, banners, badges, flashing lights. We feel pressured to be always-on, always available. And we expect others to do the same.

Freedom from our work desks was supposed to improve work-life balance, but for many it seems we’ve traded down on the culture of work by creating other dependencies. To find answers, we ran a survey of 1,264 chat users to better understand behavior, usage, and attitudes towards instant messaging at work. The results were surprising and revealing.

Go beyond the chat-pocalypse in this post.

(it’s something I happen to agree with!)

Why Are Millennials Still Living With Their Parents?

Yes, Millennials are still living with their parents.

News flash…other Millennials have moved out, but are still living off their parents.

Here’s what you need to know and how to become more financially independent.

The Issue: Financial Dependence

While the economy is strong, some Millennials are either still living at home, or they are moving out and remaining financially dependent on their parents.

According to a Pew Research Center report, Millennials live with their parents longer than both Baby Boomers and Generation X did.

For example, as of 2016, 15% of 25- to 35-year-old Millennials were living in their parents’ home. This is 5 percentage points higher than the number of Gen Xers who lived in their parents’ home in 2000 when they were the same age.

Welcome to the boomerang effect – it’s when Millennials spread their wings to become independent during college years, and then move back after college.

Continue reading…

What is the Secret to Successful Blogging?

“What’s the secret to successful blogging?”

“How do I build a profitable blog?”

I get asked these questions a lot. And my mission with ProBlogger is to address them.

Let me start by answer the first question. There is no secret to successful blogging, and no magic formula for a successful blog.

But there are some common things many successful bloggers share—decisions, behaviors, disciplines and habits—that take them closer to a profitable blog.

It’s the accumulation of the basic little things you do every day that makes you a successful blogger. Small but consistent actions such as creating and publishing new content, responding to comments and interacting with your audience are more important than almost anything else in building a sustainable blogging business.

This is how you blog successfully.

About Michael Wilding

In my career I have worked as a professional actor, senior footwear designer, professional bettor and internet marketer, as well as a variety of other short-term and rather humorous jobs. Internet marketing has allowed me to combine all the skills I’ve learnt throughout my other professions in a unique way to give me a different view of how we can use marketing to build relationships that allow us to communicate on a personal level with our readers.

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