I remember a few years ago we booked a table at a local Italian for New Year’s Eve. We’d managed to persuade our friends and family to come round and join us, when, just before midnight, Elvis appeared.
It wasn’t a ghostly apparition from the dead. It was a ghastly rendition of his songs from an Italian lookalike.
I think he was supposed to sound-a-like as well, but he was so far from sounding alike I can’t add that as a description.
Anyhoo, it was good fun and we had a great time.
At the end of the day, he did a decent job, yeah he was no Elvis, but then he didn’t need to be, he just needed to be good enough to give us a good time.
And that’s exactly the same when you use Facebook advertising.
You can use a lookalike audience. They don’t need to be perfect, they just need to be good enough.
It’s a pretty simple process, and can reap generous rewards.
Here’s how it works…
1) Split your current mailing list into three segments of Buyers, Active Non-Buyers (the folk who open and click emails) and Inactive Non-Buyers.
2) Export each of the lists from your mailing software
3) Import them into a Facebook ads campaign
4) Find a Lookalike Audience
When you import those email addresses, Facebook will match them to their users, dissect their profiles and find the things which connect all of them. Then it will go off and find other Facebook users that have similar profiles.
These people become your Lookalike audience.
Yup they’re not perfect, but they’re good enough, and they’re way better than most.
Market to these folk, and you’ll find the response much better than anything else 😉
P.S. Sarah Staar is giving away 37 marketing tools completely FREE. Insane I know, but if she’s footing the bill for them, you should grab them before she changes her mind!