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Never Say Yes

Never Say Yes

On the second of January I received this email:

“Hello,

I think I may have contacted you back in July but I can’t remember, but I was hoping you could place me in contact with your company’s online media buyer.

We are an email marketing company that focuses on targeting men and women with products and sites that they have expressed interests in.

28% of our audience has expressed an interest in products such as yours, and we would like to offer you 500 targeted clicks from an email marketing campaign for your type of betting products.

500 clicks costs us about $117 to run internally (servers, employees, mailing software..etc.). So all we ask is that you pay just $100 to cover our costs; unless you want to pay the entire $117, then you can do that as well 🙂

But we’re hoping that you come on board as a long term client once you see the results from this 500 click campaign, so we don’t mind losing $17 off the bat with your company.

Anyway, I’ve taken enough of your time, and I hope to hear back from you soon with a “Yes Sean, let’s do this test” reply 🙂

Thank you again for your time!”

This is a weak, weak email. Quite apart from the fact that I never requested it, making it officially spam.

Let’s take a look at it in detail…

I think I may have contacted you back in July but I can’t remember, but I was hoping you could place me in contact with your company’s online media buyer.

He didn’t contact me back in July, if he had he would remember, but what he’s trying to do is to make it look like he’s not spamming.

The chances are most people won’t remember what happened six months ago, so this opener is a way of gaining trust by making the communication look like it’s the second rather than the first.

We are an email marketing company that focuses on targeting men and women with products and sites that they have expressed interests in.

No waaaaayyy… you target men AND women. Holy shit balls, you mean you will contact anybody who’s details you buy!

BUT… only people who’ve expressed interest in specific products. Apart from me aparently, because I’ve not expressed any interest in this with them.

28% of our audience has expressed an interest in products such as yours, and we would like to offer you 500 targeted clicks from an email marketing campaign for your type of betting products.

A bit of standard demographics to try and make it sound like they’ve got a targeted list. Any sample of people will have around this percentage interested in gambling.

500 clicks costs us about $117 to run internally (servers, employees, mailing software..etc.). So all we ask is that you pay just $100 to cover our costs; unless you want to pay the entire $117, then you can do that as well 🙂

But we’re hoping that you come on board as a long term client once you see the results from this 500 click campaign, so we don’t mind losing $17 off the bat with your company.

Okay, so you’re happy to lose $17 on someone you have no contract with and not guarantee of another purchase from!

I don’t believe a word of it.

They’re claiming a click costs them $0.23 to run. That in itself is believable, but until you know whether the clicks are genuine then it’s impossible to say. However they wouldn’t have a business left if they lost $17 on every first purchase.

Sending clicks is easy, getting quality clicks is hard.

Their website was created in 2013, but is protected with web privacy, which always sends a red flag. Every legitimate business should have a business address, even a virtual address only runs to a few bucks a month.

And… there’s not a single review of their website that I can find.

Bottom line, if you get an email like this, just say no.

Unless… you’ve got a hundred bucks you’re happy to throw away on an off-chance.

Because the chances are you won’t see a penny of it back in any form of revenue, and may not get all your clicks.

When buying traffic, you should only be buying from:

  • High quality sources
  • Ones that have been recommended
  • Proper businesses

However tempting the price looks, if someone is offering to lose money by selling you something, the chances are you’re not going to get what they’re claiming!

Over and out,

Michael

About Michael Wilding

In my career I have worked as a professional actor, senior footwear designer, professional bettor and internet marketer, as well as a variety of other short-term and rather humorous jobs. Internet marketing has allowed me to combine all the skills I’ve learnt throughout my other professions in a unique way to give me a different view of how we can use marketing to build relationships that allow us to communicate on a personal level with our readers.

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