Sometimes everything breaks, and it feels like shite.
Just last night, at about midnight, I discovered that I’d messed up the bounce settings on my mailing software, so it wasn’t receiving bounces properly.
When I discover something like that I have to fix it there and then, even if it’s midnight.
So I did, and now I’m knackered. Hey ho.
Then I ran the bounce processing and discovered…
One of my SMTP serves is in an IP block that has hit Microsoft’s blacklist, which meant… thousands of bounced email addresses!
I hadn’t seen the issue because bounces weren’t happening. Just yesterday we had nearly 6000 email addresses bounce because of it.
Was I irritated?
So this morning I was feeling tired, and kinda pissed off, then I read this story about a homeless guy who gave his last twenty bucks to buy petrol for a lady who had run out on a motorway.
In return, she started a campaign for him that has raised over $110,000 and will hopefully get him off the street and back to work.
What relevance does this have to me, you or this newsletter?
Just that it shows however bad we think things are, it’s not as bad as it could be, and that if we’re kind to other people, if we help other people, then they’ll be more generous to us than we could ever imagine.
And I think it’s important to remember that when you consider the ethos of your business.