For me they’re very different things.
When you’re in love you’re irrational. You can’t see anybody else except that person, it’s urgent, passionate and bordering on obsessive.
But it never lasts. It’s impossible.
It’s like cooking on a high heat. If you leave it on the heat for too long it burns out because there’s nothing left to fuel the fire.
The relationships that last are the ones that manage to go from this urgency and find a way to survive without it. A way to love someone without needing to be consumed by them every second of the day.
That is… your best friend.
Somebody you can talk to endlessly about anything, someone who you love deeply, somebody that understands you better than you understand yourself.
Those are the real relationships.
And it’s real relationships that you want with your list.
I’m not telling you to go out and fall in love with people on your list. Although if you want to that’s your business.
What I’m saying is if you want to build a relationship with your list, then you’ve got to love them, respect them and listen to them.
Relationships are two way streets and if your readers don’t get to know you through your emails, then they’re never going to have a relationship with you.
If they never have a relationship with you then… they’re not going to buy your stuff or the stuff you recommend.
So talk to the people on your list from your heart, bare yourself and you’ll be rewarded with new friends, business partners and business.
P.S. When you’re building a mailing list you need an autoresponder so you can send emails. I recommend Aweber.
Use that link above and you’ll get thirty days free 😉