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To blog or not to blog, that is the question

To blog or not to blog, that is the question

Most people love the idea of starting a blog. Until they actually do it.

Then they realise it takes a shit load of work to actually keep it going. Writing a lot of content is tough. Heck, just coming up with the ideas for writing a lot of content is tough.

What’s my opinion?

Well nice of you to ask 😉

Personally I think you should have a blog, it’s a great way to brand yourself or your business. It’s a great way to become an authority in your market. And to be honest, there’s very little reason to not have a blog.

Oh yeah… except the whole having to come up with content thang!

So there is one proviso. If you’re going to start a blog, don’t do it half-assed. You’ve either got to be all-in or not in at all.

Now you don’t need a blog to make money online.

But if you’re planning on building the kinda business that has an awesome reputation, people love and want to talk about. Then it’s gonna help you a whole load.

And if you’re planning on starting a blog, then make sure you sit down and figure out how much content you’re going to write.

Generally speaking it’s been proven that the longer the blog post the longer people will stay on your blog (assuming it’s good).

Well no s**t!

The longer the post then the longer it takes to read.

Personally I either go for longer posts, and I’m talking a minimum of 1000 words and preferably 2000 or 3000 words, just once or twice a week. Or a minimum of one post every single day, but ideally two or more.

Decide your route, decide if you’re going to write them or if you’re going to outsource them. And then start.

But plan to be doing this for at least a year, and you’re going to have to mix it up with some other promotional stuff as well to get visitors.

People won’t find your blog without promotion, they’re not psychic!

Michael

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About Michael Wilding

In my career I have worked as a professional actor, senior footwear designer, professional bettor and internet marketer, as well as a variety of other short-term and rather humorous jobs. Internet marketing has allowed me to combine all the skills I’ve learnt throughout my other professions in a unique way to give me a different view of how we can use marketing to build relationships that allow us to communicate on a personal level with our readers.

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