I've been a user of InfusionSoft for a number of years. In fact I would find it very hard to move away from it now because we have software products tied into the CRM using it's API. This means that leaving would be a task of gargantuan proportions. Over the years I've ...

We all know that in email marketing there are two main criteria that determine the effectiveness of a campaign. These are: Open Rate Click-Through Rate The open-rate is down to subject line and branding. How well you have generated trust with your readership will play a massive role in the open rate you receive ...

When the majority of people first get involved in internet marketing, they look at starting in the MMO (Make Money Online) niche. This makes sense because this is what most of the products that are available are teaching. However, this is not necessarily the best place to begin. You are likely ...

Running an online business is a great lifestyle. It allows you a freedom of lifestyle that enables you to use your time in anyway that you see fit. Personally I like to travel and it enables me to travel as much as my wife will allow :) Time and again I see ...

One of the biggest mistakes that you can make in your email copywriting is to go for the sale. This is something you should not be doing! As email marketers our main goal is for the click. We want to achieve two things: Have as many people open the email as possible (i.e. ...