By There are going to be some marketers out there that will hate me for what I’m about to write because they’re charging good money for this information.
Imagine if you could take a $7 customer and turn them into a $27 customer and then a $67 customer and then a $47 per month customer.
What would that do to your revenue?
It would increase it by 1400% and add another $47 per month to it for every customer.
You do this simply by using an autoresponder and segmentation marketing targeting.
Segmentation marketing is the key in making the conversions, while the autoresponder allows you to automate the process.
Let’s assume that you have four products priced at $7, $27, $67 and $47 per month.
All of these products are related to the same market. The first thing you need to do is think about what your prospects needs are and how those needs will change on your first product.
The way I think of it is:
- Product 1 solves a single immediate issue
- Product 2 solves issues surrounding the immediate issue and takes the knowledge of your customer further by over-providing
- Product 3 builds on this foundation by providing a simpler way to implement the processes taught in the previous two products
- Product 4 provides a tool or regularly updated content that removes the majority of the effort to complete the objective
Using this approach you are both solving your prospects problems as they arise, over-delivering and turning them into a repeat customer all at the same time.
But don’t just sell to people. Provide them with support on what they’ve bought and take into account how long it may take them to implement what you’ve given them.
Here’s an example of how I would setup the funnel:
Sell $7 Product
|
|
|
|
Help your customer achieve their goals
|
|
|
Provide free content to backup your expertise on the subject. Write content that relates to upcoming product.
|
|
|
Start An Educational Email Promo for $27 Product
|
|
|
|
Help your customers achieve their goals.
Offer non-buyers a discount to get them to convert.
|
|
|
Provide free content to backup your expertise on the subject. Write content that relates to upcoming product.
|
|
|
Start An Educational Email Promo for $67 Product
|
|
|
|
Help your customers achieve their goals.
Offer non-buyers (and non-trialists of previous product) a discount.
Offer non-buyer trialists of previous product a smaller discount.
Offer non-buyers of both products an email course to warm them up further before trying to sell these products to them again
|
|
|
Provide free content to backup your expertise on the subject. Write content that relates to upcoming product.
|
|
|
Start An Email Promo for $47 recurring Product
|
|
|
|
Provide ongoing support to your customers to get them to achieve their goals
Offer non-buyers a discount on first month. Offer discount non-buyers a free trial.
There are three things that you must do if you want to convert your prospects into raving fans and repeat customers. They are:
- Go above and beyond on your content.
- Provide the best products in the market.
- Gain their trust.
And you can do these things while making a profit if you follow the process above. Take action and implement this process to start maximising your revenue.
What do you think?