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Gagging on grit

Gagging on grit

We’ve started to re-fit our kitchen and bathrooms, and the amount of grit that’s flying around is nuts.

Currently our dining room table looks like we’re catering for a party in the local town hall, and the dust is so thick everywhere is coated in a film of it.

Holly and Max are staying with our mums, so that he’s not sleeping in this environment, until all the dust is settled.

Which means that I am all alone šŸ™

So while in bed last night, I turned on the T.V. and my guilty pleasure was showing…

Gordon Ramsay’s Kitchen Nightmares USA

Yup, I friggin love it!

I’ve got to be honest, I didn’t get very far into the episode before I fell asleep, but I did see one of the most important business lessons taking place.

The owner was running his restaurant into the ground because… he was scared of change.

He was worried that if he changed the menu, or the decor, his existing customer base would leave, and then he’d have nothing.

And I totally get that.

It’s pretty damn scary to change everything.

But by not changing, he was getting no new customers, his existing customers were slowly leaving, and he was driving his business into the ground.

There’s no doubt about it, fear can be paralysing.

However, you have to be honest with yourself when you’re running a business.

If something isn’t working, then you mustn’t kid yourself that it is.

Bottom line, look at your figures. Are you spending more money on something than you’re getting back?

If so, you need to change it, and you need to change it fast.

Obviously there are exceptions to this rule, but that’s generally a good principle to work on.

Businesses can get bloated very quickly with unneccessary processes and expenses.

Small businesses can struggle very hard to maintain that. I’ve seen companies spending thousands of dollars a year on high-end CRM systems and use a fraction of it, when they could buy something outright for a hundred bucks that would do what they want and be simpler to use.

Just because other companies are using something, doesn’t mean it’s right for them, and it certainl doesn’t mean it’s right for you.

Take a regular look and all elements of your business and determine if they’re making a big enough impact for the time and money spent on them.

If not, shut them down.

Ciao,

Michael

About Michael Wilding

In my career I have worked as a professional actor, senior footwear designer, professional bettor and internet marketer, as well as a variety of other short-term and rather humorous jobs. Internet marketing has allowed me to combine all the skills Iā€™ve learnt throughout my other professions in a unique way to give me a different view of how we can use marketing to build relationships that allow us to communicate on a personal level with our readers.

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