That Free Parking spot on a Monopoly board is like gold dust when other people own everything around it.

As my piece comes up to a row of properties owned by other people, I begin to break out in a cold sweat. Because I bloody love the game.

I played it for the first time in years with my grandfather the other week.

And he absolutely kicked my ass.

I’d literally mortgaged everything I owned (that wasn’t much to start with) which meant I kept paying him out when I landed on his properties, but never got anything when he landed on mine.

To be honest I was a little bit peeved.

You see, I like to think I’m pretty good at the game. Clearly I have a lot to learn.

My strategy with Monopoly is to go on gut feeling, and generally this has worked well for me.

My grandfathers strategy with Monopoly is… to have a pre-determined plan.

Which is why he whooped my ass in about 45 minutes.

If you’ve got a plan of action then you’re going to absolutely kick anybody who doesn’t.

Yes things go wrong.

Yes you need to change shit.

But… there’s structure. And that structure is invaluable whether you’re playing Monopoly or building a business.

Now the single most important part of any online business is a mailing list.

So ask yourself…

Do you have a structure for building your mailing list?

If not then why the heck not!

A mailing list can single handedly generated your a five figure monthly income. So if you’re going on gut feeling an flailing around a bit.

Stop right now and create a structure.

A good friend of mine, and incredible marketer, Sarah Staar has recently released a product showing exactly how she makes $15,000 a month online. Inside she has a massive section on list building which is worth every penny she’s asking for, before you consider all the other stuff.

It worked for her. It’s got a load of things in that I do and recommend. And if you want to use a structure that’s been made for you and proven to work, then you probably want to check it out.



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