Remember when you were a kid and your mum used to make you wash behind your ears?
You were all kinda like “I don’t want to” and when asked why you had absolutely no answer. At least, that’s what I was like.
I don’t know why I didn’t want to do it, all I know is that I didn’t.
The exact same thing happens when you talk to internet marketers about their list maintenance.
They’re all kinda whingey and say how they don’t want to do it. But… they never have a good reason.
My guess… laziness. We’re all lazy, heck I’m lazy. But when we’re talking about the difference of someone getting my email and somebody not. I’ll spend that whopping 20 minutes a month to maintain my mailing list.
So here’s the rub…
You don’t have to do it. But you’ll get way better long-term results if you do. There’s only one thing to do.
1. Remove anybody from your list who hasn’t opened or clicked a link in an email in 90 days, or purchased a product in the last 90 days.
Okay so that’s kinda like three things rolled into one. But you get the idea!
P.S. If you use AWeber then you have to look for people who haven’t opened an email. If someone clicks a link they automagically mark them as having opened the email as well 😉
If you’re not using AWeber. Then… this is the place to get started for free.