By Michael Wilding Posted on 
I’ve been doing some consulting on landing pages recently, and in all the companies the same mistake has been made. It’s a mistake which is costing them optins. And, in the case of one person, making the changes increased them by over 100%! Since then I’ve been looking for this mistake and …
By Michael Wilding Posted on 
There are two schools of thought about post-sale customer service. They’re pretty much boiled down to:Keep your customers happy Don’t botherI’m sure that in the past you’ve bought a product that you’ve then tried to get customer support on to find that they take days to answer each question or …
By Michael Wilding Posted on 
If you’re going to build a scalable online business, then it’s going to be all about knowing exactly who you’re targeting. Because if you don’t… then you can’t buy traffic to your site and have a good chance at converting it profitably. And if you can’t buy traffic to your site then… …
By Michael Wilding Posted on 
There’s a lot of fuss made about your primary product and the sales copy and of course, that’s important. But if you want a highly profitable and scalable business, it’s not the most important thing. The most important part of what you’re doing when you launch a product is knowing what you’re …
By Michael Wilding Posted on 
I’ve got to be honest, I’m not the biggest user of social media. But for a long time it’s been a force that can’t be denied in the world of marketing. We’ve used Facebook, both pages and groups to generate some good traffic but I’ve almost never seriously used Twitter. Until recently… …
By Michael Wilding Posted on 
Over the past few months I’ve talked about the importance of building a mailing list. There is no doubt that if you’re in the business of internet marketing then you’re going to want a mailing list. Broadly speaking there are two types of online businesses. Those that solve major problems and those …