By Michael Wilding Posted on 
It’s been pretty quiet from me recently, and that’s because we’ve got a ton of things going on in one of my busiest websites, The Race Advisor. If you’re interested in horse racing, you can check it out here. Because of that I’ve been a bit quiet on my emails here. So… …
By Michael Wilding Posted on 
From time to time we all struggle with inspiration. When you’re writing one or more emails every day, it can be hard to find something to write about. I get that. What do we do in those difficult times? We look around at newspapers, gossip websites and try and find inspiration. But …
By Michael Wilding Posted on 
I’m heading down to London today, and buying a train ticket seems to have become almost as difficult as figuring out the Rubik’s Cube. Gone are the days when you simply had peak and off-peak, now they seem to invent new names for different periods. There’s peak, off-peak, super-off-peak, advanced-off-peak and a …
By Michael Wilding Posted on 
To trim or not to trim, that is the question. At least, that’s the question that us email marketers ask regularly. I don’t know what you were thinking about ;0 If you have an email list, which you should if you’re a marketer, or in fact if you’re trying to promote literally …
By Michael Wilding Posted on 
Honestly, if I was writing this as an example of what-not-to-do, I’d get emails from people telling me there is no way this could happen. I’m going to keep this email short, but to bring you up to speed… I decided to try Post Planner, the well known social media posting tool. …
By Michael Wilding Posted on 
Sometimes you get an email and you just think… oh god no! Particularly when that email comes from a big company. This is the email I received yesterday…When you look at this what do you think? If you’re anything like me… spam! Look at the FROM address: .box.cos.enquiries I mean what …