It’s easy to get worked up over sales copy. I remember when I used to get worked up by it all the time! When I first got started, I didn’t even know what sales copy was. If that’s you, it’s the writing on the sales page that sells you the product 🙂 …
Marketing Godfather
How often do you sit down in front of your computer, get ready to write an email, and then spend half an hour trying to come up with the subject line? If you’re anything like most marketers, it’s going to happen at least once a day. It certainly happens to me every …
Yours truly has been interviewed (and reveals something nobody likes to talk about)
Before Christmas, I was honoured to have been asked to an interview by Anthony Tilley. Anthony, for those of you who may not know, is the king of Solo Ads and list building. Over the last year, he’s decided to take his business in a new direction, and help people become solopreneurs. …
The Erection Spider
I can already guarantee that there’ll be complaints from this subject line. It seems that if you use a word like ‘erection’ someone will complain. But when used correctly, as I’ve just done ;), it’s copywriting gold! Want your own copywriting gold without having to learn how to do it? This is …
The slim fit model
It’s the end of the year, and it’s a great time to look at our online bizniss and see how we’ve been doing for the last twelve months. It’s also a time, when I start getting my hacksaw out and cutting. In this online world we live in, it’s very easy for …
Bad News Good News
What a week! Holly’s back in hospital with Max 🙁 If you’re new to my newsletter, Max is my son, and he was born with a condition called Hydrocephalus. He had a shunt fitted a couple of weeks ago and now, sadly, he’s back in hospital. He went back in for a …