Copy Writing

Your Product Launch Cheat-Sheet

By Posted on 2 min read 1083 views

We’re gearing up to launch a new product through the Race Advisor, my horse racing blog, and it’s looking to be a very exciting launch. However much you prepare, and I like to think we prepare a lot, there’s always a ton to do just before the launch, and it’s very easy  …

Short and sweet or long and hard?

By Posted on 1 min read 1243 views

Do you like it short and sweet or long and hard? No, I’m not being personal, I’m talking about your emails 😉 Here’s the scooby… There’s different schools of thought on whether an email should be short or long. Whether you should put links at the top, bottom or throughout. If you …

Amazon SES (how it’s done)

By Posted on 4 min read 10980 views

I tried twice this morning to record a video showing you how to setup Amazon SES (Simple Email Service) with the MailWizz software for really cheap and effective emailing, and both times it was foiled. What with builders, gardeners and mothers here, there’s either someone someone blowing leaves, building scaffolding or calling …

Happy Birthday (and how to make a killing)

By Posted on 2 min read 1142 views

It’s Max’s 1st birthday today. I can’t believe it’s already been a year, I must be getting old! I’m a bit late writing today’s email, and that’s because I got bombarded this morning. The joys of running multiple companies. Anyhoo… I’ve got a great nugget of information for you today on how …

Sometimes, you just gotta take a risk!

By Posted on 2 min read 1433 views

It’s been a while since I’ve been to a car auction, but yesterday I went to one looking for a commercial vehicle with a friend. Admittedly I tried to persuade him to buy an Alpha Romeo Spider, but he valiantly decided against the wisdom of my advice and moved on to the …