By Michael Wilding Posted on 
There are loads of blog posts out there filled with the same information. The thing is that nowadays anybody can be a writer. I know a number of journalists who lament this fact almost weekly because why should a newspaper hire a journalist and send them to a country to report when …
By Michael Wilding Posted on 
There’s something new brewing in the world of copywriting and conversion. It’s a technique that’s going to massively increase conversions and you need to be considering using it. It’s all to do with using surveys before sales pages. Whaaaat? Don’t worry, I’m going to explain. There are two ingredients to making a …
By Michael Wilding Posted on 
I want to share something today that I learned from Andre Chaperon. He’s one of the few people who’s content I always read and follow and strongly recommend that you do to. He’s an email marketing master, so pay particular attention to the copy in his emails! What we want to do …
By Michael Wilding Posted on We all know that in email marketing there are two main criteria that determine the effectiveness of a campaign. These are:Open Rate Click-Through RateThe open-rate is down to subject line and branding. How well you have generated trust with your readership will play a massive role in the open rate …
By Michael Wilding Posted on One of the biggest mistakes that you can make in your email copywriting is to go for the sale. This is something you should not be doing! As email marketers our main goal is for the click. We want to achieve two things:Have as many people open the email as possible …
By Michael Wilding Posted on 
The difference between good and bad copy is… A lot of profit! If we have a sales page that sells a product for £50 and it converts at 1%, then if 1000 people visit we are going to make 10 sales for a total of £500. If we can improve our copy …