Copy Writing

I Do This Best On My Hands And Knees

By Posted on 2 min read 971 views

We’re staying with friends at the moment and they’ve got a real fire. Depending on where about in the world you are, this may not be any big deal. But in London… not many people have fireplaces. At least not the sort that actually take wood and can be used. Now what …

How To Write Emails That Convert

By Posted on 7 min read 978 views
Emails generate the highest return on investment from any form of online marketing. The reason is that the connection to your audience can be made very personal and you can keep communicating with your audience daily.But just having email leads is only half the battle. You also need to be able to write emails that drive your leads where you want them to go.So how do you do this?

What Do You Desire Most?

By Posted on 3 min read 1050 views
It’s a fact that most consumers have no idea what they need.Honestly.As a consumer we know what we want to achieve, what desires we want but we have absolutely no idea what we need to do to or get in order to achieve that goal.Quite often what consumers think they need to do to achieve their goal is the complete opposite of what they actually need to do.This causes copywriters and bloggers with a dilemma. Should they write what their audience wants to hear or what will actually allow them to attain their dream?For bloggers the answer to this question is far easier than for copywriters.