Catherine has asked me if I would do a critique of her email in the FB group. Now I don’t normally agree to do critiques for free, but heck she got in their first so I figured “why the hell not”. In today’s email I want to look at her subject line. …
Headlines That Convert
It doesn’t matter what you do online, you’ll always need to write headlines that convert. You need to do it for: Subject Lines Sales Copy Facebook Posts Ad Copy Squeeze Pages And much, much more. To be honest, pretty much anything you touch is going to require a headline. Heck… I know …
You Don’t Want To Read This
I was at a speed awareness course the other day. That’s a course you go to when you’ve been caught doing what they call “marginal speeding” in the UK. Basically if you’re going a bit over the speed limit and get caught, they send you on a course rather than give you …
I Do This Best On My Hands And Knees
We’re staying with friends at the moment and they’ve got a real fire. Depending on where about in the world you are, this may not be any big deal. But in London… not many people have fireplaces. At least not the sort that actually take wood and can be used. Now what …