I’m all tanked up on caffeine right now, just before I begin a 200 mile drive to see Holly’s cousins. For those of you who live in big countries, 200 miles in the UK is a looooong way. To put it in perspective… If you were to drive the entire length of …
Michael Wilding
Screaming Chaos
That’s what I’ve got to look forward to over the next 48 hours. We’re babysitting Holly’s cousin’s four children. They’re all under five and two of them are babies. It’s a bit like going to war. Our weapons are toys and activities. We have to distract the enemy so that they don’t …
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Would you rather love or be in love?
For me they’re very different things. When you’re in love you’re irrational. You can’t see anybody else except that person, it’s urgent, passionate and bordering on obsessive. But it never lasts. It’s impossible. It’s like cooking on a high heat. If you leave it on the heat for too long it burns …
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I bitch-slapped my cousin
Dude WTF are you doing? He’d been paying for traffic, a lot of it, and building his list for weeks. With nearly 50,000 people on his list he’d decided it was time to promote. Normally he subscribes to the Michael Wilding school of email marketing… sit down, bang out an email, hit …
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1… 2… 3… steps to the power of content
Yesterday I asked how you thought I’d managed to help someone massively increase lead generation across all their content. They were already slamming it on their homepage, but everywhere else on the site the leads were disappearing. I made one suggestion and that all changed. I’d like to take credit for the …
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