5 Types Of Subject Lines That Always Work

By Posted on 2 min read 751 views

It’s been a good weekend. We were at a wedding in a town called Lewes in England. It’s one of those places that you would never hear of, let alone visit, unless you had a specific reason to go.

The only downside was… it’s just over 200 miles from where we live. So I did a lotta driving.

Admittedly most of the people there were like “Well if you’re gonna move out of London then it’s your own fault, it’s only about 60 miles from there.”

Anyhoo… they had a Sipsmith’s Gin bike. So I wasn’t feeling that hot driving home yesterday, and forcing myself out of bed bright and early today was painful.

So I’m going to get straight to the point and share five types of subject lines that always work.

(which if you remember I promised I’d send you today in Saturday’s email)

Okily dokily…

1) Benefits. Put the benefit in the subject line. It can get kinda boring if you use it to often, but every now and then it works like a dream. After all, who doesn’t want to open something that’s going to benefit them.

2) Numbers & Lists. Using numbers and lists in your subject line works extremely well. A bit like today’s email. Everybody loves a list!

3) Curiosity. A subject line that drives curiosity will make your reader to want to open it to find out what happens next. Think of it as the last few words at the end of a chapter in a page-turning novel.

4) Cultural References. Reference something that everybody knows, like a movie, famous building or person. Reference something that everyone can relate to.

And my personal favourite…

5) Incongruity. The definition of this in Google is “the state of being incongruous; incompatibility.”. What that means for our subject lines is that you’re putting two things together that shouldn’t be together, for example “Blind monk discovers gold”. When you use incongruity it stands out because it’s unexpected.

And there you have it.

All this comes under copywriting, and here’s a man with some excellent copywriting advice.


Over ’n out.


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