By Currently there are 2.6 billion email users. That’s…
2,600,000,000
By 2019 there’s predicted to be 2,900,000,000 email users. That’s an extra 300 million users!
And some people say that email is a dying medium!
It’s still absolutely smashing it and going to be smashing it for years to come.
But that’s not what I wanted to write about in todays email.
What I wanted to ask you is…
How often do you check your mobile phone?
The average smartphone user checks their phone 87 times a day and spends up to five hours browsing, using apps and…
…checking email!
In fact 67% of consumers check their emails on a mobile phone or tablet.
And yet… most marketers don’t check that their emails look good on mobiles.
WTF!
Do this at your peril.
There’s nothing complicated in doing this. Send yourself a test email and then check it on your mobile.
Make sure that the subject line makes sense and works on your phone. If it doesn’t, change it.
With 67% of consumers checking emails on their mobile phones or tablets, you want to be 100% sure that you’re CTA (call to action) is appealing to them.
Over and out.
Michael
P.S. If you’re wondering who I use for sending these emails, then the answer is AWeber. You can get a free trial to their service here.
What do you think?