Every day that goes past there’s another news story about social media and the amount of data they posess on you, and each time it gets a little bit more freaky.
The reason for this, as I personally see it, is because all these social media companies are worth hundreds of millions, even billions of dollars.
But… they don’t actually make that much money.
Why are they valued so highly if they’re not making much money?
Because they hold so much data on people, and in theory that can be used to make money.
Only problem is… using that data is getting pretty hard without extra permissions. They don’t want to ask your permission because, let’s be honest, you’ll probably say no. However, if they don’t use that data to make money then their company becomes valueless.
Tricky position to be in as a business.
Today’s story about Facebook is yet another example of the freakiness of what’s going on.
Let me know what you think by hitting the reply button.\Over ‘n out,
The 18 Things You May Not Realise Facebook Knows About You
Firm Reveals The Extent Of Its Spying In A 454-page Document To Congress
Just some of those things include:
- Facebook knows your exact mouse movements and battery status
- It can tell if your browser window is ‘foregrounded or backgrounded’
- In some cases, it monitors devices around its users or on the same network
- The details were revealed in document of answers to Congress following Mark Zuckerberg’s appearance in April over the Cambridge Analytica scandal
$0 to $1,000 in a Day
The Marketing Method You Must Use to Grab People’s Attention
Not all marketing is created equally. In this video for our series $0 to $1,000, ecommerce pro Trevor Chapman shares the difference between query-based and disruptive marketing, along with what products to use to catch consumers’ eyes.
Entrepreneurs are spending too much time focusing on competing with huge companies by using the wrong kind of marketing.
In this free video, ecommerce entrepreneurs learn what it takes to make a grand a day running their virtual store.
Chapman talks about the marketing strategy you must use, the one spot on your website you are missing a huge opportunity to build your brand and what products you need to focus on.
Where Your Brand Is Going Wrong With Paid Social
The Must-Read Guide For Advertising On Social Media
Written by Jay Baer, this article is a must-not-miss if you use paid advertising on social media.
Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error.
We all know that the only constant with social platforms is change; you simply cannot build your brand effectively via paid social advertising if you’re not continuously examining, learning, and refining your approach.
Pattern89’s recent webinar on the Anatomy of A Social Ad is full of gems about how to do just that.