By If you’re into football then you probably know who Lionel Messi is. I’m not into football, but my attention was peaked when I heard he’d earned $111 million dollars in 2018 so far!
That’s $596,774 per day.
Which is a pretty obscene amount of money for a footballer to earn IMHO.
In 2017 he signed a contract that pays him $80 million per year.
Then he makes $27 million per year in endorsements.
He has a lifetime deal with Adidas.
Barcelona consider him so valuable that if he ever leaves, the club buying him will need to pay $835 million.
Two things…
1) I doubt I will ever be that wealthy, nor do I ever need to be.
2) If you get this email to your inbox then my email reputation has recovered from when I killed it last year, because there are enough dollar signs to light up every spam filter going 😀
Ciao,
Michael
[divider]
How To Shift From Learning To Doing
Entrepreneurs have to survive a tightrope balancing act when it comes to their own education.
No group of humans is hungrier for new knowledge and practical wisdom. The best entrepreneurs know how much they don’t know. They constantly seek to close that gap.
The serious, earnest entrepreneur assembles a personal MBA curriculum for themselves. Endless books. Courses. Events. It never ends.
[divider]
3 Ways to Become an Industry Influencer in Your First Year
Here’s why becoming an industry influencer is one of the most impactful things you can do for your small business and your career.
Establishing yourself as an industry influencer can do wonders, especially during your first year in business. It’s important to come out the gate strong to transform industry peers into loyal fans and followers.
That’s exactly what I did after I launched my public relations and digital marketing business Flackable in 2014. I knew that an impactful online presence was necessary to grow a business, so made it a priority, particularly focusing on gaining prominence in my own industry.
And by becoming an industry influencer with the following three steps, I established credibility in my niche market, formed valuable relationships and earned respect and recognition as a thought leader–and you can, too.
[divider]
A Guide to Content Strategy and Brand Storytelling
My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing.
Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams and scale up their businesses.
Gray got his start as the content manager for WP Curve and helped grow the blog from a single contributor to a multi-person team of guest writers with documented systems and strategies. He helped the startup grow to nearly 1 million in annual recurring revenue.
What do you think?