For some reason unbeknownst (if that’s a word!) to me, the lyrics from Michael Jackson’s Wanna Be Startin’ Somethin’came unbidden into my head this morning.
So… I thought I’d use them as the subject line on today’s email.
It happens to tie in nicely with what I was thinking about social media.
If you’ve been reading my newsletter for any length of time, you’ll know that social media is not my primary focus. I do bits and pieces on it, I know how to grow followings on most of them, but…
…I’ve never been able to decide which to focus on for my own personal blog (i.e. the one you’re reading).
And that all comes down to time and effort.
Running a social media account properly takes a serious amount of time and thought.
Which, if I’m honest, I just don’t have at the moment.
You may have noticed (or not if you never go on Facebook) that my FB page has been lacking in updates recently.
Because it requires a lot more time and thought than other channels.
For the last 18 months or so I’ve been concentrating on Twitter, and recently I started putting a bit more time into Instagram.
But the truth is… I simply can’t decide which I want to use the most.
What I should do, and what I would advise others to do, is to choose one and delete the rest, so there’s simply one focus.
For me, that’s almost certainly (yes, I know that doesn’t make sense) going to be Twitter or Instagram.
Truth be told, I’d probably prefer to go with Instagram, but since I have over 12000 Twitter followers, and it’s taken me 18 months to get them, it would be silly to close that account.
So… you are not alone… I also struggle to decide on the best social media channel to use.
Ah well, it’s Christmas soon so it’s not worth worrying about.
Over and out,
P.S. Which social media channel do you focus on?