I promised a little while ago that I would share the workflow that we use to develop our products rapidly. And today I’m going to share it with you.It’s not complicated, but it is very effective.
Emails generate the highest return on investment from any form of online marketing. The reason is that the connection to your audience can be made very personal and you can keep communicating with your audience daily.But just having email leads is only half the battle. You also need to be able to write emails that drive your leads where you want them to go.So how do you do this?
I’ve got to admit it, I can be a bit slow on the development of new products. Far slower than I am at coming up with the ideas.We use Evernote to keep track of all our product ideas, and the list grows much faster than we are building them.And that means… we’re not growing as rapidly as we could be.Quite simply, the more products we make, the more people we appeal to, the more we have to sell and the more revenue we generate.It’s not complicated!Historically though, developing products quickly hasn’t been my strong point. Part of the reason is that I’m currently still the person who does all the briefs and testing, obviously that’s going to have to change but……we’ve put a process into practice that’s massively increased the speed of generation.
I know that sounds like a personal question. All I’m asking is whether you write long or short blog posts?When I first started blogging nearly ten years ago the general consensus was that short posts were the best, around 500 words was considered normal and sometimes as little as 250.There were some major bloggers who were posting very short content very freq uently. As much as four or five times a day. And then as now, when some of the big bloggers did something everybody else followed suit.But times are changing.
If you’ve spent more than ten minutes googling about internet marketing then you’ll have probably read at least half a dozen times that “the money is in the list”.That means that you should start building a mailing list as soon as possible to capture your leads and turn them into raving fans. Of course once someone has joined your mailing list you now have a way of communicating with them as often as you want to whether it’s to send them to a new blog post, video or podcast or selling them your latest product.Once you’ve decided to build an email list you’ll then will have found out about Autoresponders.These are software tools that not only allow you to email to your list but they also allow you to setup emails that get sent automatically.For example someone joins your mailing list and they get sent:
By Michael Wilding Posted on 
