Twitter is a fickle lover

By Posted on 2 min read 333 views

I’m going to be honest, I’m not the type to jump straight into new social media platforms. And there’s a good reason for it, generally they don’t make you as much money as direct marketing.

And by direct marketing, I mean sending an email or letter straight to someone’s inbox.

But that doesn’t mean they don’t have their place.

Their place, in my humble opinion, is for branding. Social media will help you spread your wings. It will tell the world that you exist, and you use it for one reason… to get leads onto your email list.

But social media is a fickle playground. And none more so than Twitter.

Up until about a year ago, I didn’t really use my personal Twitter account. Sure, my various websites had accounts, but me, I couldn’t be bothered.

The reason is that… it takes a heck of long-time to write good tweets, schedule them, share, re-tweet and like.

Then I decided that my only issue with running my personal Twitter account, was time. I just didn’t have the time required to do it, and I didn’t want to outsource it because it needed to be good.

Which meant I had one option…

…design a Twitter strategy that would grow me a large following, but take less than 30 minutes a week to run.

Did it work?

Well, about a year ago I had just ten followers, today I have 4580 active followers.

If you’re not following me on Twitter yet, then why the heck not!

Come to my Twitter palace and hit the Follow button 🙂

Okay, so much as I would have liked my first strategy to have killed it straight out the box. It didn’t, the principle worked, but it wasn’t quite right.

So I played around, and tweaked it to the approach I use today. The approach that gives me a minimum of 40 new (real people) followers a day.

And yes… they follow me out of choice, there’s none of that forced following or buying follower crap.

Never use them, you just end up with a large number of followers that are fake accounts, and have no interaction on your Twitter page. If anything, that’s going to make it harder for you to succeed on Twitter, don’t bother.

For a real Twitter strategy, you’ll want a copy of the first Business Ignition monthly edition, which goes to print next week, it outlines how I built my current Twitter following, and continue to do so, pretty much on auto-pilot.

http://www.michaelwilding.com/business-ignition/

Have a great weekend,

Michael

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