Preventing the one-man-band syndrome

By Posted on 2 min read 410 views

When you first start your business, you’re truly a one-man-band.

After a few weeks you’re gonna be envying the guy in the street, because he only has to worry about drums, symbols, feet tapping and an accordion.

You on the other hand, have to worry about website building, landing pages, conversion, analytics, tracking, SEO, paid advertising, sales copy, graphics, support, launches and social media.

Suddenly you feel like you’ve been upgraded, you’re now a one-man (or woman) orchestra!

But panic not, there’s a simple solution…

Get someone else to do some of the work for you!

I know, I know, you don’t think that you can afford it at the moment, and you may well be right. You’re probably just taking a bit out, and here I am, some a-hole, suggesting that you give your money to someone else.

But here’s the thang…

When you get someone else to do the work, yes you’re handing over a chunk of your cash, and yes it hurts.

However, you then free up your time to focus on the important things… like getting more customers so that you can afford to pay the people you’re handing your work to.

Yup, that’s how you build up a team of staff from scratch.

It’s not rocket science, but you do have to be prepared to accept reduced revenue in order to do it.

If you don’t want to do that, then you’ll only ever be able to scale your business to a certain level, because you’ll only ever be able to do a certain amount of work.

Personally, taking the hit is a short-term issue, scaling your business gives you long-term revenue.

It’s a no-brainer!

Michael

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