How To Repurpose Your Content To Drive Traffic – Part 3

By Posted on 3 min read 528 views

So far in this series we’ve looked at how repurpose your content into a PDF file and how to turn your content into a slideshow and share it.

Today I’m going to continue this series by looking at how you turn your content into one of the most popular pieces of content for websites.

It’s a graphical display of your content. You turn it into something that shows your readers how to implement what your teaching and allow them to share it simply and easily.

And they’re called…

Infographics.

What is an infographic?

Let’s take a look at an example:

INSERT IMAGE AT URL http://www.michaelwilding.com/wp-content/uploads/2015/06/Howtoimproveyourcopywritingin5minutes.jpg

As you can see above, this infographic shows you how to improve your copywriting in five minutes.

Starting at the top you can see that the first few images explain why you would want to have better copy.

Then it tells you what you’re about to be shown, how long it takes and what it’s not.

And finally you see how to achieve the results you want and implement it.

In order to create these infographics you can use Photoshop and get the images from BigStockPhoto or a similar site.

However to do that you need to have some very good Photoshop skills.

Alternatively you can use a site like http://piktochart.com which is an online tool to help you build your infographics.

I used to use this software, and it’s very good, but it does have some problems.

The first is that they host your infographics, which means… when you cancel you lose them all!

Secondly… it still takes time.

And the reason that you want to make your living online is to free up your time.

So I would recommend that…

You head back over to Fiverr.

Personally I use two providers on Fiverr and have had very good results from them. In order to get the best results for your infographics then you will need to give them your article broken down into the most relevant points.

But you already have that in your slideshow and PDF.

Which means you can simply send your slideshow or PDF to the provider and they will use that to create your infographic.

Here are the two providers I recommend:

You probably won’t be able to get a full infographic for $5 so I recommend sending them a private message with your PDF or slideshow and ask them for a quote. It will probably be between $15 and $25 depending on how much content there is in it.

Doing this will guarantee that you’re happy with the results you get and everything is in it.

Now you may think that now you’ve got your infographic you just publish it, ask people to check it out and share it and move on.

But no…

You need to put an embed box underneath it.

Look at the post which contains the infographic above: http://www.michaelwilding.com/how-to-improve-your-copywriting-in-5-minutes/

Scroll down to the bottom and you’ll see a Share This Infographic On Your Site and underneath that is a bit of code which someone can add to their site to share the infographic.

This makes it very easy for someone to share AND the snippet of code contains a link back to the original website.

You could create this code manually. But… you could also use http://www.siegemedia.com/embed-code-generator

Visit this website, fill in the fields and it will create the code you need to put underneath your infographic to allow people to share it.

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