Do you prune your bits?

By Posted on 2 min read 419 views

To trim or not to trim, that is the question.

At least, that’s the question that us email marketers ask regularly.

I don’t know what you were thinking about ;0

If you have an email list, which you should if you’re a marketer, or in fact if you’re trying to promote literally anything (including yourself), then you’re going to need to prune it regularly.

And by this I mean you should be looking at removing inactive subscribers from your emails.

An inactive subscriber is somebody who hasn’t opened or clicked an email, or purchased anything in the last 30 days.

The timeframe is adjustable, and should be adjusted to suit your market.

If you work in something like internet marketing or biz opp, then you should stick to 30 days.

But for most markets it’s better to use 90 or 180 days.

Of course… you should also consider how many emails you send. If you send an email every day, then 30 days means someone hasn’t opened 30 emails.

If they haven’t opened or clicked a link in 30 emails, then to be honest, they’re probably not interested in what you’re saying.

However, if you only send an email once a week, then it will take you 180 days to have sent a similar amount of emails.

Whatever setting you use, you should be doing this because:

* It makes sure you’re list is responsive
* Helps with email deliverability
* Reduces cost because you’re sending to less people

Those three things are all the reasons you need to prune your email list regularly.

And I recommend that you do it at least once per week.

Michael

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