I’m usually pretty good at working to a schedule. There’s no doubt that the way our business works is with fast development. We come up with an idea, we get it developed (fast) and we release it. And while that is still the way forwards for us, 2014 sees a slight change …
Email Marketing Could Be Hit Hard
I recently read a post over at AdStation about some changes happening are at Google with Gmail. It’s the first I’d heard about this and I thought it was so important that I’d write a post about it here. Google have made a change in the way Gmail handles images in emails …
Writing An Ebook And Selling It In Just 15 Hours
If you’re spending more than 15 hours writing an information product then you’re doing something wrong. It should not be taking you long and it’s perfectly possible to release one per week including all the sales copy and promotion. Not only is it possible, it can be done quite easily and if …
Upselling Properly
The upsell is something that every marketer knows about. It’s where you offer something extra that increases the cost of your product. This most commonly takes place after you have purchased the initial product. The general flow looks like this:You purchase the product You are sent to a page to purchase …
List Size Isn’t Everything!
Most of the courses online talk about building a list as being the most important aspect of an online business. And I would agree. However, list size is not everything. I’ve regularly heard from people, and read posts in forums, complaining that they can’t make any money because they’ve only got a …
InfusionSoft – Do You Want It?
I’ve been a user of InfusionSoft for a number of years. In fact I would find it very hard to move away from it now because we have software products tied into the CRM using it’s API. This means that leaving would be a task of gargantuan proportions. Over the years I’ve …