By Michael Wilding Posted on 
The last few days I’ve royally screwed up. Here’s what happened… I’d noticed that email open and click-through rates were steadily dropping since the 19th June. Usually I get around a 20% open rate, and this went down to 18%, then 15%, 10% and finally 5%. Nothing seemed out of the ordinary, …
By Michael Wilding Posted on 
Over the weekend Oleg Kheifets posted on his Facebook asking for suggestions about which autoresponder software to use. There were all sorts of replies from Mailchimp to Aweber, GetResponse, ActiveCampaign, ConvertKit and all the others you know about. I was the only person who said…Why the heck would you want to …
By Michael Wilding Posted on 
I was checking out some posts in the Warrior Forum this morning, it’s the first time I’ve been there in years, and I couldn’t believe the comments under a post at the top of the primary Internet Marketing Discussion. The post went… “Hi Guys, I have a small question, based on your …
By Michael Wilding Posted on 
From time to time we all struggle with inspiration. When you’re writing one or more emails every day, it can be hard to find something to write about. I get that. What do we do in those difficult times? We look around at newspapers, gossip websites and try and find inspiration. But …
By Michael Wilding Posted on 
To trim or not to trim, that is the question. At least, that’s the question that us email marketers ask regularly. I don’t know what you were thinking about ;0 If you have an email list, which you should if you’re a marketer, or in fact if you’re trying to promote literally …
By Michael Wilding Posted on 
Sometimes you get an email and you just think… oh god no! Particularly when that email comes from a big company. This is the email I received yesterday…When you look at this what do you think? If you’re anything like me… spam! Look at the FROM address: .box.cos.enquiries I mean what …