By Michael Wilding Posted on 
There’s so much written about email marketing, you could probably compile it into multiple books, each longer than the bible. Which leaves a lot of folk wondering what the best way is? To make it difficult, the truth is… there’s no one-size fits all in email marketing. You have to work out …
By Michael Wilding Posted on 
We’re gearing up to launch a new product through the Race Advisor, my horse racing blog, and it’s looking to be a very exciting launch. However much you prepare, and I like to think we prepare a lot, there’s always a ton to do just before the launch, and it’s very easy …
By Michael Wilding Posted on Yesterday I got a spam email with the subject line: Anonymously Mail a Bag of Dicks And I was so stunned that a spammer had written such a good subject line that I stopped and opened the email. They were promoting gummy sweets in the shape of… well you already know that …
By Michael Wilding Posted on 
I spent this morning watching the Twirlywoos. If you don’t know what they are, then you’re missing out! This is what they say about them: “Whether they travel to the real world or on their big red boat they are always discovering something new and exciting with help from their friends who …
By Michael Wilding Posted on 
Do you like it short and sweet or long and hard? No, I’m not being personal, I’m talking about your emails 😉 Here’s the scooby… There’s different schools of thought on whether an email should be short or long. Whether you should put links at the top, bottom or throughout. If you …
By Michael Wilding Posted on 
Oh yes… it’s that time when you think to yourself… F**k, Christmas is next week and I’ve not bought a single present! At least, that’s what I’m currently thinking to myself, and I like to pretend I’m not the only person 😀 So I’m now rushing around trying to buy things last …