Email Marketing

Your Product Launch Cheat-Sheet

By Posted on 2 min read 202 views

We’re gearing up to launch a new product through the Race Advisor, my horse racing blog, and it’s looking to be a very exciting launch. However much you prepare, and I like to think we prepare a lot, there’s always a ton to do just before the launch, and it’s very easy  …

Short and sweet or long and hard?

By Posted on 1 min read 198 views

Do you like it short and sweet or long and hard? No, I’m not being personal, I’m talking about your emails 😉 Here’s the scooby… There’s different schools of thought on whether an email should be short or long. Whether you should put links at the top, bottom or throughout. If you …